Designed a 0->1 Global Marketing Consent Platform
Reduced manual effort by 30% and improved compliance across +500 pages.
Overview
Solving Global Privacy Compliance at Scale
As a Product Designer, I created a scalable and customizable Notice & Consent Micro Front-End (MFE) management tool to ensure compliance with global data protection laws across 250+ locations and languages.
The solution simplified how internal admins manage and create Notice and Consent requirements, reducing manual effort by 30% and improving efficiency.
Problem
Compliance Risk, Manual Operations, and Lost Marketing Leads
No automated tools
Privacy team didn’t have an automated tool to manage changes on data collection pages across company’s ecosystems.
Risk of non-complicance
Risk of non-compliance with global data protection laws. They need to change it quickly.
50% loss of Marketing Leads.
Decentralized marketing database.
Research
Co-Creating with Stakeholders and Developers
"Notice and consent" is a fundamental concept in data privacy, It essentially means informing individuals about an organization's data practices and then obtaining their permission before collecting and using their personal information.
Our specialist users were also our stakeholders, which fostered a close and crucial relationship for the project’s success. This collaboration allowed us to deeply understand their pain points and the specific needs of the privacy team. From our initial research, we uncovered the following insights:
01
Manual and overloaded process
If a requirement changes in a country, users must update it quickly, but the workflow involves too many teams and bureaucratic hurdles.
02
Poor communication between teams
Poor communication forced users to contact several teams for a single update, leading to delays that could expose the company to legal risks.
03
Inefficient, Non-Integrated Tools
Legacy tools were outdated and disconnected, creating major obstacles to digitalization and automation.
Solution
A streamlined and integrated user journey
After identifying the stakeholders’ pain points through extensive discussions and workshops, I realised the need to design a unified and fully integrated journey, ensuring that no touchpoint was left outside the scope of our privacy management team.
To achieve this, I developed three new tools and redesigned an existing one, creating a cohesive ecosystem that simplifies and strengthens the overall experience for both users and systems, fully integrated into one flow.
Usability Test
I conducted usability tests with six subject-matter experts. While the overall experience was seamless, my team and I identified difficulties with the terminology used in button labels and copy. Based on these insights, we decided to:
Focus our adjustments on copywriting and button placement, which had a direct impact on clarity and task completion. We also introduced tooltips and additional step-by-step explanations to guide users through the journey.
Highlight the need for clear documentation and training materials to reduce the learning curve, particularly for the privacy team.
‘’It’s wonderful! There is a flow and, it’s easy. The search option, the columns information are very good. I think it really works!’’
User
Data Privacy engineer
"It's user-friendly comparing to the current experience. It's what I was waiting for!"
User
Data Privacy Engineet
Results
Key Outcomes & Results
30%
reduction in manual updates per week, improving efficiency and freeing team capacity.
500+
consumer data collection pages integrated with the MFE, streamlining processes and ensuring consistency.
10M
records to date collected, ensuring robust compliance tracking and more qualified leads for marketing.
Lessons
Designers as Facilitators
This project strengthened my ability to communicate with stakeholders and bridge gaps between business and engineering. I enhanced my problem-solving skills by designing an end-to-end solution from scratch.
This project was a transformative experience as a Product Designer, reinforcing my skills in system thinking, UX strategy, and collaboration.
This project gave me the opportunity to take the lead in driving the initiative in phase 2, ensuring the solution evolved with the team’s needs.
Today, the project is fully implemented and running successfully, supporting global privacy compliance at scale.
